How to do a website audit to improve SEO & Conversions

18 April, 2023

When did you most recently visit your website? A website audit enables you to identify issues that may be preventing you from increasing conversions and SEO. Let’s GoSELL move on with you to understand what a website audit is, why it’s crucial, and how to use the results to boost SEO and conversions for your business.

What is a website audit?

Technically, prior to performing extensive search engine optimization (SEO) or website redesign, a website audit is a review of page performance. Imagine if your website is not optimized to meet your traffic goals, a website audit will help you identify where improvements can be made to boost performance.

Let’s go through some of the common types of conducting a website audit before getting into the things to be on the lookout for. From a marketing standpoint, the following are some of the primary types.

How many types of website audits?

Let’s discuss some of the various types of audits you may conduct before we get into what areas business should be looking out for while you audit your website. Below are a few audits that marketers frequently conduct.

Optimizing lead conversion audit

Both a website’s conversion problems and potential are examined while a lead conversion optimization is conducted. You must examine how and from where visitors are coming to your website, as well as how long they have been there, throughout this audit. Google Analytics is a fantastic tool that may be used for this phase. Knowing the source of your traffic can help you better understand your audience’s behavior and enable you to tailor the content of your website to suit their demands.

Your business must spend time reviewing the content on the website in terms of content. You should make sure the information on the page is current, helpful, and informative. Have you published the most recent information about your company on the website, and is it readily available? In order to improve the ranking of your content on search engine results pages, are you using keywords and phrases? Your conversion rate and SERP (search engine results page) ranking may suffer if your content is out-of-date or pointless.

Additionally, you should be mindful of the following elements of your website:

• Forms: Do your forms gather enough data to get in touch with a lead?
• The checkout procedure – If you see a lot of abandoned shopping carts, your website’s checkout procedure is probably not working properly for your clients.
• Website’s layout and design: Are CTAs obvious and evident in the design and layout? Is the text small and challenging to read? Is it simple to navigate the website?
• Overall visitor experience: Are there any issues with the general user experience that frustrate visitors to your website?

Social media audit

Social media may also have an effect on how well your brand performs online. A social media audit should be done if your presence on social media isn’t generating more visitors to your website.

Make a list of all the social media accounts for your business to begin the audit. Make an extra effort to find any you are unaware of, such as profiles started by a certain department, to ensure you don’t overlook them. Next, check each account to see if it follows the company’s branding guidelines by using the same graphics, logo, tone of voice, etc.

The performance of each page must then be assessed. Which kind of material work best and which ones perform worst? Are these pages regularly updated? Utilize the evaluation’s findings to better understand your audience and make your social media more engaging.

In order to further please your audience and draw them to your website, you may finally improve your social media approach.

SEO website audit

It is crucial to keep in mind that, unlike an SEO link audit, which examines the connections connected to your website, an SEO website audit assesses every factor that can affect how well your website performs in search engine result pages. In addition to links, the phrase also encompasses other elements including the use of keywords, content, data, site speed, user journey, and video optimization.

You can do an SEO audit on your own, but if you engage a company to perform it for you, you’ll probably get more detailed results in a shorter length of time.

SEO link audit

This form of website audit examines the backlinks leading to your website to look for any potential problems or opportunities. This audit will improve your website’s ability to score for your desired keywords by examining your links.

Link audits look at the domain, anchor text, and URL source to determine whether or not value and equity is being delivered to your page. This will determine whether a link is improving or decreasing the visibility of your website in SERPs. Links from authoritative websites have a lot more weight than links from minor, less well-known websites.

Gathering all of your link data is the first step in performing an SEO link audit. Using Google Search Console, enter your domain and select “Links to Your Site” from the “Search Traffic” menu.

From there, you may create a link audit spreadsheet and get the most recent links. Following that, you manually assess your links by taking into account elements like anchor text, IP address, and page content.

To eliminate the element of guessing in evaluating the worth of the links you obtained, you may also use backlink checker tools.

Competitor’s website audit

Competitor analysis is always necessary when you are a business owner. You can find out what chances your brand might be losing out on by doing a competitive website audit based on what your competitors are doing online. You can learn what strategies are effective for other businesses in your industry by doing a competitive audit. Then, you can use those strategies in your own marketing plan.

Begin with completing a SWOT analysis from one of your competitors’ websites. The process of determining a website’s strengths, weaknesses, opportunities, and threats is known as a SWOT analysis. Their website’s easier navigation than yours is one example of a strength, and it would be one of their strengths. Their website’s potential flaw may be the fact that it loads pages more slowly than other websites. In some circumstances, you might be able to add resources to your website that they don’t have to give it an edge over theirs.

Finally, it’s possible that their website will appear higher in search engine results than yours, costing you potential clients.

You should also consider the tools and technologies they are utilizing to automate their processes in addition to this type of website audit. By doing this, you can learn new techniques for managing your website more effectively, making it simpler for visitors to use, and increasing its accessibility.

Now that it is evident that there are several various types of audits you can carry out to enhance your website, let’s talk about the advantages of doing one.

How can website audit help?

In order to increase the conversion rate on your business’s website, you will want to know these benefits below to consider focusing on auditing a website. 

Website audit helps optimize performance for your website

Like mentioned above, website audits typically assess a website’s technical efficiency and content. An audit will therefore provide you the possibility to check the stability of the technological foundation and infrastructure of your website. Additionally, it will assess how user-friendly your website would be to search engines and how simple it is for consumers to obtain the information they need.

Search engine optimization (SEO)

A website audit will help you find any overlooked SEO possibilities and correct any erroneous or improperly implemented SEO problems (such keyword stuffing, exact match anchor text links, etc.) in the text of your website.

Moreover, it will enable you to shift your SEO strategy such that customers come first, and search engines come second. This will protect you from always chasing after modifications to search ranking algorithms, so you won’t engage in questionable tactics in an effort to rank well on search engine results pages (SERPs).

Read more: 5 helpful tips to create a website that help increase your sales

Optimizing conversion rate

You can reassess your website’s performance on the basis either lead generation or conversion via website audits. So that you can include pertinent CTAs, you’ll be able to spot any previously unnoticed possibilities to convert visitors into leads. You’ll also be able to spot any flaws in your landing pages so that you can improve them to increase conversions.

Understand competitors

You can evaluate your website in comparison to those of your rivals by doing a website audit. By comparing your keyword rankings to those of your rivals, you might identify potential new money streams. To gain further information, you can audit the websites of your rivals using grader tools such as Google Analytics. You may observe how your rivals are bringing in traffic and how they are increasing conversions. In the end, this will assist you in formulating fresh approaches and plans for your website.

Problems detected

Finally, a website audit identifies problems like glitches, concealed content, and slow page load times that are affecting your SEO and conversions. You can address issues that are causing traffic to be diverted by identifying these concerns. There are opportunities to significantly increase both conversions and traffic your website generates by evaluating both the technical and content parts of it. We’ll look at how to conduct a website audit now that you understand what it entails and why you need to undertake one.

Steps to audit a website

By listing down the steps that you need to do when it comes to audit a website is extremely necessary. In that case, your business will not miss anything that is crucial for an effective website.

Use a site audit tool to run through your website URL

You must first discover a website auditing tool that will enable you to assess your website’s performance before you can move forward. You may assess how well your page is doing and receive precise recommendations when you run your site using site audit software.

Detect technical errors

The technical issues that affect performance, SEO, accessibility, and cybersecurity can have a detrimental effect on how your customers use your website. A website audit is a terrific approach to discover why visitors are really not sticking on your site for very long or why there are so many abandoned shopping carts.

Define SEO issues

You should now consider SEO-related concerns in order to raise your search engine rating. This will entail reading through image alt text and meta descriptions, among other things.

Website’s design and UX analysis

How well is this layout serving your customers? Some software provides heatmaps of the elements of your design that users are more likely to notice and are reading. You may find out how your visitors are being affected mostly by general design and user experience through this kind of study.

Assess website content

You can evaluate website content, such as blogs, website pages, etc., with the use of a website audit. How well your present pages are performing will be important to know. Write down the questions like: “Do you know how well your content is performing on search engines?” and “Are my traffic metrics and on-page SEO performance in line?“

Create a checklist of the site’s problems and recommendations to fix it

Finally, it’s crucial to have a spot where you can publish a report of all your results while doing a website audit. List the site’s problems and suggested remedies so that you can alert the right teams.

Audit a website effortlessly and effectively with GoSELL

Building and developing a professional page requires you to adhere to a number of standards, navigate through a number of challenging steps, and have a thorough understanding of ratios, interface layout, graphics, and website content. So if you want to keep things simple, GoWEB is the best option. GoWEB will assist you in swiftly creating a professional website while cutting down on expenses, time, and effort.

This multi-channel website design solution was created by the GoSELL platform to enable customers’ online shopping experiences be optimized, to increase omnichannel sales efficiency with expert management capabilities, and to fast expand your customer base:

• Create an SEO standard sales website in only 10 minutes.
• Although the design is welcoming and the interface is rich, professionalism is still guaranteed.
• Nearly all modern technology devices are compatible.
• You have a variety of shipping and payment options.
• Use your ingenuity to create marketing initiatives that will draw and keep customers.
• Sync up with well-known e-commerce platforms like Shopee, Lazada, GoMUA, etc.
• One straightforward admin page makes it easy to manage several storefronts while regulating merchandise.
• Utilize free online marketing tools to track customers’ activity in-depth and accurately.

In addition, GoSELL offers a range of the most cutting-edge online sales solutions, including GoAPP, GoPOS, GoSOCIAL, GoLEAD, and GoCALL, which is regarded as a comprehensive solution for all online businesses and aims to improve the purchasing experience. uniform and flawless purchasing for every client.

To experience all the beneficial features exclusive to GoWEB, contact GoSELL right away!